Photographed in Grants, New Mexico, this image shows the vintage Roaring 20’s sign along Route 66 — one of the town’s best-known neon relics. Once advertising a local lounge and casino, the sign has become a landmark for travelers drawn to the character and history of the Mother Road.
Created using the wet plate collodion process, the photograph brings out the texture of aged paint, chipped metal, and sun-bleached lettering. The process’s long exposure and silver depth give the piece a timeless, almost cinematic feel — a record of both mid-century optimism and the slow passage of time.
Part of the NomadType Route 66 series, Roaring 20’s celebrates the handmade signage that defined the highway’s visual culture. Each of these surviving signs stands as a monument to small-town resilience and the enduring glow of American road life.
Photographed in Grants, New Mexico, this image shows the vintage Roaring 20’s sign along Route 66 — one of the town’s best-known neon relics. Once advertising a local lounge and casino, the sign has become a landmark for travelers drawn to the character and history of the Mother Road.
Created using the wet plate collodion process, the photograph brings out the texture of aged paint, chipped metal, and sun-bleached lettering. The process’s long exposure and silver depth give the piece a timeless, almost cinematic feel — a record of both mid-century optimism and the slow passage of time.
Part of the NomadType Route 66 series, Roaring 20’s celebrates the handmade signage that defined the highway’s visual culture. Each of these surviving signs stands as a monument to small-town resilience and the enduring glow of American road life.
